Strategic Branding

Your business needs a cohesive look and feel throughout brand, which goes beyond your logo. This branding process is designed to create results.

I specialise in strategic branding which is built on an understanding of who you are, who your target market is, and how you’re going to bridge the gap. More than a pretty logo, a brand built on strategy will attract your target market, help you stand out from your competitors, and tell your story authentically.

Let’s create a solid foundation!

Here’s what you
can expect

Timeframe: 4-6 weeks | Investment: $1,980

Questionnaire, detailed brand strategy workbook & follow up call
Here I dive in deep into your biz, values, goals, target market, your industry and your ideal branding vibe.

Creative Direction
-
Mood board to establish the visual direction of your brand. These mood boards will set the tone for your brand moving forward.
- Bespoke colour palette to represent your style.
- Font Selection to reflect the vibe of the biz.

Logo Design
-
2-3 custom logo concepts to choose from.
- Up to 2 rounds of revisions.

Logo suite
- Secondary logo (alternate version)
- Brandmark (simplified image that represents your brand aesthetic, great for social profile images etc)
- Monogram (initials)
- Favicon (tiny webpage URL symbol)

Final files
EPS, PNG & JPG formats in all the colour ways

Brand Guide
A booklet presenting all parts of your brand identity - logos, mood board, colours and fonts with guidelines on how best to use.

BONUS
2 additional branded collateral designs
(business cards, flyer, gift voucher, social media templates etc)

Branding is an investment in yourself & YOUR BRAND which I take very seriously!

“Monique was fabulously easy to deal with recently in creating my new branding. Her process was EASY and the end result was brilliant. She met the brief PERFECTLY.”

— Maryanna Grzan, Director, MG Build Solutions

Keen to hear more about my creative services? Let’s chat.